GMS Partners with The City of Mandaue, Cebu


Global Mobility Service Inc. (Headquarters: Minato-ku, Tokyo; President Director / CEO: Tokushi Nakashima; hereinafter referred to as “GMS”) is pleased to announce that it has formed a partnership with the City of Mandaue, Province of Cebu, to further accelerate its provision of FinTech services for financial inclusion in the Philippines. It will be the first time for GMS to form a partnership in Cebu, among the 12 bases it has set up across the Philippines.


1. Overview of the City of Mandaue

The City of Mandaue is the most densely populated city on Cebu Island with a population of 330,000 people. It is a major transportation hub between Lapu-Lapu City, where resort and airport are located, and the city of Cebu, where the business district is located. It is also the largest market for three-wheeled taxis (hereinafter referred to as tricycles) in Cebu, with approximately 3,000 units. Although the Philippines has banned the registration of old vehicles (two-stroke vehicles) with high exhaust emissions under the Clean Air Act, most drivers lack the ability to purchase new vehicles. Since low-income groups cannot obtain credit from financial institutions, they are unable to utilize loans and leases. Many people cannot not purchase new models with a lump-sum payment, leaving them with no choice to stick to their old vehicles.

2. GMS’s Contribution

In the City of Mandaue, which we have partnered with, the replacement of more than 300 new tricycle vehicles is progressing in an year. The share of GMS in tricycles in Mandaue City continues to grow by more than 10%.

The City of Mandaue will adopt GMS’s services to promote the replacement of old tricycles with new models to improve air pollution. We aim to improve the quality of life of Mandaue citizens by securing employment opportunities and improving income for those who were previously unable to work as tricycle drivers due to lack of financial opportunities.

As a global startup specializing in financially inclusive FinTech from Japan, GMS works towards realizing a system in which every individual is correctly evaluated for their work. Through our vision, “Through the provision of mobility service, we make people happy”, we create economic rationality while solving social issues including poverty, which is recognized as the most important issue among the SDGs. We will promote a truly “sustainable” business model and contribute to local societies through our activities in Japan and ASEAN countries.

Please look forward to the future efforts of GMS.

<Inquiry Recipient>
Global Mobility Service Inc. Okubo & Fukada

■Overview of Global Mobility Service Inc.

GMS has built a FinTech service model that utilizes the IoT device “MCCS*1” enabling remote start control of proprietary vehicles and the mobility service platform “MSPF *2”, and provided them to the Japanese and ASEAN markets. We joined Keidanren (Federation of Economic Organizations) in March 2019 and have attracted attention as a business model with high affinity with Society 5.0 for SDGs. Also, Nakashima was elected as a member of the “SDGs Management / ESG Investment Study Group” of the Ministry of Economy, Trade and Industry and contributed to publish the “SDGs Management Guide”. This GMS model has been highly evaluated as a model case project for achieving the SDGs.

*1 "MCCS" is an abbreviation for Mobility-Cloud Connecting System, a device which identifies the location of the vehicle. This system enables safe control and remote operation of the engine.
*2 "MSPF" is an abbreviation for Mobility Service Platform, which allows management, control, data analysis etc. of the vehicles.

Company Name
Global Mobility Service Inc.
Tokushi Nakashima (President Director / CEO)
Head Office
4F Sumitomo Shiba Daimon Bldg.Ⅱ, 1-12-16 Shibadaimon,Minato-ku,Tokyo, 105-0012, Japan
  • Provision of Mobility Service Platform
  • Utilization service of big data accumulated on the cloud server
Date of Establishment
Nov 25,2013